Skip to the wall

I am going to Spend more time enjoying life with my friends

I am going to Go to Paris

I am going to Fix up my garden

I am going to launch my social enterprise

I am going to ask her out.

I am going to dance for 15 minutes every single day.

I am going to book that trip to Paris I have been dreaming of.

I am going to learn to knit like my Grandma used to.

I am going to tell him how I feel, because life is too precious to spend another day without him.

I am going to apply for the job I am not qualified for.

I am going to ring my brother. It has been four years.

I am going to swim in the ocean in the middle of winter.

The win is the doing

Don’t hold back. Go for it. And even if it doesn’t land the way you hope, you’ve done it.

If that’s not the right person, or that’s not the right job, or what you thought would happen didn’t happen — that’s okay. You’ve learnt something. The door that didn’t open may be the best thing ever for you.

You don’t know unless you try. You don’t know unless you have a go.

The Word Underneath All Of It

INOCHI

ee·NO·chee  ·  Japanese

Life force. Not being alive — being ALIVE.

Life is precious. You get one of them, and most of us spend a good part of it waiting — for the right moment, for permission, for somebody else to go first.

Yours is limited, and that is the only reason any of this matters. So you write it down where it can be seen. You go and do it. And you come back and ring the bell — whichever way it went, because the going was always the whole of it.

Ten Minutes A Day

What Would That Come To?

Move it and see. It works both ways — what you start, and what you stop.

61 hours

in a year, on the one you choose

  • 61Hours a year
  • 304Over five years
  • 13Whole days of it

I am going to spend 10 minutes a day on it.

Declare It

Your Own Room

A Place To Decide Where Your Life Goes.

Yours. Quiet, and nobody else’s. Where you work out what actually matters to you, and what you are going to do about it.

We are invested in you living your best life. The world needs your magic — and you need it more than the world does.

And you get to put your head on the pillow knowing you did it.

Have A Look Round

What It Costs, And Why

Five Dollars.

A declaration is five dollars. Small enough that nobody is kept out, and real enough that you meant it.

The five dollars is not what makes it count. Committing to it is. It is simply the moment you stop turning it over in your head and put your name to it.

One is a star. Five is a handful of stars. Ten is a constellation.

Give One

And Afterwards

That Deserves Celebrating.

The moment you commit your first declaration, your own life opens here. Then you go and do it — and you come back and ring the bell.

We will never ask whether it worked. Only whether you went. So it rings the same either way, and the gold falls the same either way. You did it, and that deserves celebrating.

Everybody’s

The Book Of Inochi.

What happened to people after they went, in their own words. The ones that did not land sit at exactly the same height as the ones that did.

The Book Of InochiEverybody’s. Add Yours. Open The Book
Give A Star

A declaration, handed to somebody who is holding back. They will know exactly who it came from.

This is how we change the world. When you start doing what matters, it becomes infectious. It becomes contagious.

Imagine what we can do if we all start living fully — using our magic, living in joy, giving the people who matter most us. Ourselves. Unfiltered. Not holding back.